Alexandre Gama studied at the Armando Alvares Penteado Foundation, an elite private higher academic institution located in the Higienópolis district of Sao Paulo, Brazil. He graduated from the Armando Alvares Penteado Foundation with a bachelors degree in advertising and communications. The first job that Alexandre Gama held was as a copy writer and creative designer at Brazilian advertising agency, Ogilvy & Mather in 1982.
There he worked as a copywriter and obtained the higher position of creative director. At DM9 Alexandre Gama’s brilliance was highly visible with him becoming the most highly awarded Brazilian copywriter at the time.
Other companies that Alexandre Gama has worked for include Almap BBDO and Young & Rubicam. At Almap BBDO he become a shareholder and also held the position of executive creative director. Young & Rubicam appointed him as its chief executive officer, chief creative officer and a member of its global operations board.
Alexandre Gama would leave both Almap BBDO and Young & Rubicam to found his own advertising agency in 1999.
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