Throughout his childhood, he split his time equally between the modern metropolises of Southeast Asia and the rural villages of central China. This gave him a strong appreciation for both the benefits of modern society and the ancient traditions of his native kinfolk, the Han people.
Bernardo Chua became particularly interested in the often underappreciated benefits of Chinese traditional medicine. Often dismissed or even derided by the West, Chinese herbal medicine was quite different than some other forms of folk medicine seen around the globe which relied on magic or other shaky foundations to work their healing power. In contrast to these, Chinese medicine was based primarily on real bioactive ingredients used in ways that had been developed and proven over thousands of years.
In many cases, practice of traditional medicine did, in fact, seem to lead to improved health and longevity. Chua knew that when dealing with a country such as China, with thousands of years of advanced civilization to its name, not to mention many fundamental inventions, its folkways cannot and should not be easily dismissed as shamanism or primitive superstition.
According to The Street, Bernado Chua’s genius lay in his ability to see the most potent elements of Chinese folk medicine and adapt those for people’s modern lifestyles in a way that would appeal not just to Asians but to everyday Americans, Germans or Latinos. He zeroed in on an ancient remedy, a mushroom called Ganoderma, that he recognized as having potent bioactive compounds.
Today, its effects are being widely studied and developed for the treatment of ailments including cancer, liver fibrosis, autoimmune disorders, hypercholesterolemia and even certain infections.
Chua founded his company, Organo, as a means to distribute Ganoderma-based products to a global consumer base. His company, an innovative a multi-level marketing conglomerate, counts over 1,000,000 distributors among its ranks and sells everything from coffees to teas to food items that harness the powerful bioactive healing effects of this natural miracle drug.
Chua is dedicated to continue bringing the protective and salutary benefits of Chinese herbal medicine to a broader audience to make the world a healthier place.