Fabletics is becoming the company that people are noticing if they are in the market for athletic clothing. This company has managed to provide consumers with some of the most colorful and comfortable clothes on the market today. There certainly is a large amount of interest in this company because it has become connected to a business leader that has a forward-thinking notion for this company.
Kate Hudson knows the direction that she wants to take Fabletics in, and she has a hands on approach to making the most of this company that she is presenting to the mainstream. People are getting the opportunity to see exactly what Fabletics brings to the table. They get the chance to see how Kate Hudson is going to put this company into the role of one of the top companies around. She has put her mind towards bringing forth a whole line of athletic clothing that is different from what everyone else has been seeing before.
Kate Hudson realizes that a large part of the growth that Fabletics has is based on the primarily of her customers. She knows that people that sign up for the automated shipment of clothes on a monthly basis are going to be stable customers. When they become this interested in the brand it shows one thing: it is sure fire proof that the customers are pleased enough with this brand to accept these clothes on a regular basis based on your previous experiences. This is where Kate Hudson would like to get everybody with Fabletics. The VIP membership where people take the style quiz and sign up for clothes on a monthly basis is something that secures revenue for Fabletics. Kate knows that when she gets the customers in this place they are going to be paid subscribers to get clothing sent directly to their homes on a regular basis. They may make a choice to order or go to the store and buy more clothes if they desire to do so, but the automated shipment is an automatic purchase for 12 months in the year.
Kate realizes that if she can get more people to sign up for this VIP membership that she has a greater chance of making her company even greater. Right now Fabletics is already grossing more than $250 million dollars annually. These are very impressive numbers for a website that only has a physical few stores in place.
Now that Kate has been able to grow Fabletics as well as she has there is a great opportunity for even more progression in the near future. Kate has her mind bent towards the probability of growth that involves more physical stores. She knows that getting more physical stores may be quick to more consistent customers. She realizes that this is going to increase the cost of operating, but she believes that the profits and end results may be so much greater that is why she has in mind on increasing her consumer base.