Lori Senecal is the current CEO of the global branch of CP + B and has announced that she will be stepping down at the end of the year. CP + B are a fairly new global advertising company and took the position when it was brand new as well. Senecal became the CEO in March of 2015 before previously serving as the president and CEO of the MDC Partners Network which was a new roll at the time. After two years of serves, CP+B state that Senecal was the perfect person to help the company enter the new industry as a global agency. She brought flexibility and nimbleness to the company and helped the company secure a big deal with American Airline after they spent 25 years with another agency shortly after being promoted to the position. CP+B also stated that Lori Senecal helped sat a structure in place and leave the company in a good position. According to Adweek, the company is taking their time on finding her replacement but it is known that they have been ushering in a new generation of leaders. CP+B is proud about the 10 passionate entrepreneurs who are leading their company in the right direction. Danielle Aldrich was recently promoted to lead the West office and worked on the American Airlie deal along with a big deal with Hershey. The new generation for CP+B is taking the company to new heights.
Lori Senecal is a graduate of McGill University with a bachelor’s degree in Commerce majoring in Marketing and Finance. Lori Senecal is the current CEO of CP+B global branch but has held multiple other CEO and president positions in other companies like MDC Partners and a couple different positions with Kirshenbaum Bond Senecal + Partners. In a report by Fast Company, Senecal’s is known for her personality and extreme work ethnics. She is known throughout the global advertising world and highly respected. Her unique style and out of the box thinking has led her to great success. Lori Senecal is fluent in French and treats advertising like a sense of style. In her career, she has worked with big name companies like BMW, Victoria’s Secret Pink, America Express and many others.