The Ongoing Success of Goettl Air Conditioning Despite Bumps in the Road

Goettl Air Conditioning has been the byword when it comes to air conditioning in the desert Southwest. Brothers Adam and Gust Goettl started the company in 1932 and were the first to introduce evaporative cooling and refrigerated air conditioning to the hot, dry desert communities.

Currently located in Phoenix, Tucson, and Las Vegas Goettl has provided service to four generations of families which counted on the company to secure a lifestyle previously unknown in a dreadfully hot part of the country.

Recently, however, conditions at Goettl took a downturn as customers were very dissatisfied and employees were having a rough time of things as well. In the nineties, Goettl was purchased by a large national management firm which just never got a grip on things. They never mastered the art of dealing with all of the details that must be handled daily for a regional company like Goettl.

In 2013 Ken Goodrich purchased Goettl and things began to change for the better. Goodrich has spent his entire business career resurrecting failing businesses and bringing them back to life. However, with Goettl he had some interesting challenges such as a lawsuit stemming from possible questionable prior business practices and terrible frustrations from customers and employees alike.

Goodrich immediately launched a visiting campaign with customers and employees and rebuilt the company one person and family at a time. He instituted a 100 percent satisfaction guarantee on all products, sales, repairs, parts – everything. “If the customers are not happy and satisfied, then you don’t have a business”, he stated. For more details visit LinkedIn.

The results speak for themselves as annual revenues are in the $50 million range and customer satisfaction is at an all-time high. Check out his Vimeo account to see more.

The BizJournals chronicled quite well a recent acquisition made by Goodrich where Goettl acquires Walton Heating and Air in Southern California. Goettl has always been in the residential markets as a whole, while Walton’s has focused on the commercial HVAC markets. Both companies have been able to contribute their strengths and the match-up has been a good one.

Todd Longbrake, former owner of Walton’s has been retained as Sales Manager for the entire company and field supervisor as well. According to Goodrich, Longbrake assimilated immediately into the culture of the company and is a leader with his long experience and knowledge.

Now Goettl has a reach into a new and prosperous territory and the HVAC experience from Walton’s has benefited the entire company.

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